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Radio listenership in swaziland


Added: 10-07-2006
Author: Thando Mavimbela
Category: Radio
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Although there are only 3 radio in Swaziland SBI namely: 1, 2 and VOC (Christian channel), Swaziland listeners also listen to other stations in South Africa. However, unlike television where the South African TV station has a large audience, the code is more radio listeners on every border radio.

SBI 1 (SiSwati channel) which has followed a broad audience across all demographic groups SBI 2 (English channels), which attract mainly for younger age groups. The SBI 1 (Swaziland Broadcasting and Information -1) attracts more than listeners in all administrative districts Swaziland (Hhohho, Manzini, Lubombo and Shiselweni). SBI 2 is largely similar to listeners in all districts except in Shiselweni where large numbers of people in this district to listen to the station. VOC (Voice of the Church) have the same rights in the audience throughout the region and finished in Lubombo.

District south of Swaziland, Shiselweni also has the highest audience rating for South Africa (SA) when compared with the central station listeners in Swaziland district.

During the study, jacaranda FM which is a South African leaders to listen to the radio in Swaziland rating of about 8.5% followed by Ukhozi FM Ligwalagwala FM, Metro FM, East Coast Radio, SA FM, YFM and flow

On weekends, listening to the morning in a car came around 7 News resist and 6 days a week. While radio listeners in the Swaziland drops after 7 News, Weekday radio listeners in Swaziland remains a man of the weekend until after 9.

Listener in his home ground is the same between 8 and 5pm.This when out-of-home listening to the address in AQH audience is 1 hour and then began to decline after reaching a low of about 8.




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